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Diddy, formerly Puff daddy has changed his name again! It’s only for a week but Diddy now wants you to call him “Swag.” Yes, that’s right– the popular but dying urban-term “Swag” is now his first name. Diddy even changed his Twitter handle to @iamswag. Diddy, I mean Swag says “I decided that I’m gonna change my name for a week in honor of my comeback,” he said. “I’ve gone as Puff, Puffy, Puff Daddy, P. Diddy, Diddy, King Combs – my real name is Sean Combs – and for a week, this week only, you can call me by my new name: Swag.”

The enablers around Diddy didn’t tell him that it isn’t very “swaggy” to name yourself “Swag?” Oh no, that’s right; they’re enablers! And what comeback? you haven’t gone anywhere…