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Over the past week, consumers have been up in arms after H&M styled a young black model in a hoodie that read “Coolest Monkey in the Jungle.” The clothing-retail company lost a lot of business, as The Weeknd and G-Eazy both ended their partnerships with the brand. H&M issued a public apology, saying that they “agree” with those who were offended by the model’s attire. Still, public criticism hasn’t slowed.

Now, the mom of the boy at the center of the controversy let it be known that she feels the choice was not that big of a deal. She said she was at the shoot and that people are creating an “unnecessary issue.” See below, plus the internet’s most scathing comments for the boy’s mom on the flip.

Mom Of H&M Kid Breaks Silence On Monkey Hoodie Backlash: “Stop Crying Wolf”  was originally published on

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