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Kendrick Lamar lays down some classic bars for his latest Reebok commercial.

After shooting “Alright” and “These Walls” with Colin Tilley last year, Kendrick teams back up with the seasoned director for Reebok’s new Classic Leathers commercial. The 30-second spot features K.Dot walking around an empty mansion as he delivers a spoken word piece about doubt and insecurities:

“From the very heart of me beliefs become action and no distractions will take my eyes off the prize. Greatness is my goal, but there’s failure on the way. Full of insecurity, self hate, and doubt, but what I can’t control can’t confine me and what I can’t do can’t stop me, this is how I express myself not how I follow others expectations, but how I stay true.”

You can catch Kendrick Lamar this summer at New York City’s new Panorama Festival and Austin City Limits in the fall. Watch the 30-second ad up top.

Very Classic: Watch Kendrick Lamar’s Spoken Word Reebok Commercial  was originally published on globalgrind.com