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Since coming to Charlotte last year, UPTOWN Magazine has been deftly penetrating the Charlotte market with its mix of local and national luxury urban lifestyle coverage. Last week the company strengthened its footprint here by naming Lashawnda Becoats as its Charlotte editor.

“Our readers are a very sexy crowd who are always on the right side of the velvet rope,” said Editor-in-Chief Keija Minor. “I’m excited about our expanded regional coverage in Charlotte and the addition of local editors on board, as they are completely plugged-in and have long been tastemakers in their respective cities.”

UPTOWN’s local coverage includes “About Town” about the hottest events, restaurants, entertainment and people. Other local sections include the H List (highlighting tastemakers) and Clique (photo page). The magazine is launching a feature dedicated to different themes—from spas to real estate—as it relates to affluent African-Americans.

Before officially becoming the Charlotte editor, Becoats’ articles have been featured in the magazine’s last two issues. Her articles have also appeared in QcityMetro and the Charlotte Observer.

“I’m honored to join the UPTOWN family,” Becoats said in a news release. “I’m excited to highlight the class and charm of what makes Charlotte one of the leading cities in the New South.”