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Earlier this week, we showed you behind-the-scenes photos and a sneak peek of Rihanna’s music video for her latest single “Rude Boy.”

Well, the full-length video is here!

Here’s what RiRi had to say about it’s concept!

“[The video] is completely different from any other video I’ve shot before. A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots… We used a lot of color, but also the costumes were very Jamaican dance-hall queen type.”

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