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Need a break from all the bad news happening in the world? No worries: We have the perfect distraction.

Enter: Beard Game Matters.

The relatively new Facebook group was started by Mike McMillan to create a space where other bearded men could collaborate and learn about his beard care products. To no one’s surprise the group, which boasts 82K members, has recently gone viral. And for good reason—it’s absolute chocolatey goodness!

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Yaaasss Zaddy! Beard Appreciation Group Goes Viral On Facebook  was originally published on