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For a rapper, Ty Dolla $ign keeps a pretty low profile, and while his most well-known song might be “Paranoid,” which features B.O.B., Ty is out here making much bigger moves than that. He dropped a brand new project called, “Campaign.”  And if you didn’t notice because he’s just not quite on your radar, you might want to put him there!

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Listen to Headkrack explain the dopeness that is Ty Dolla $ign! Check out the exclusive video above for more in the hip-hop spot from “The Rickey Smiley Morning Show.”

Listen to “The Rickey Smiley Morning Show” live weekdays 6-10am EST.

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Why You Shouldn’t Sleep On Ty Dolla $ign [EXCLUSIVE VIDEO]  was originally published on