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In the wake of the George Zimmerman trial verdict, the #YourLifeMatters campaign was created with young Black men in mind. We need to communicate to them that their lives are valuable and that they have the right to live, love, walk and be free.

Initiated by a series of video affirmations, #YourLifeMatters will join together politicians, celebrities and influential men & women of faith with parents, brothers, sisters, and teachers of all kinds to deliver an unyielding message of support and commitment to young men of color.

The goal of #YourLifeMatters is to create the rallying cry for all those committed to improving the world we live in …


1: LIKE & SHARE the “Your Life Matters” FB Page

2: Post messages of affirmation on Facebook, Twitter, etc. using #yourlifematters

3: Upload inspiring photos of men of color using #yourlifematters

4: Record a video testimony on YouTube, Instagram, Twitter, etc. using #yourlifematters

See Reverend Al Sharpton’s launch message below:

LIKE the #YourLifeMatters Project on Facebook

Young Black Men: Your Life Matters!  was originally published on