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Roc Nation’s latest pop princess, Rita Ora has been making her rounds online. Rita’s all a buzz on VEVO Lift  and she just might become our newest obsession. Rihanna comparisons aside, Rita’s got a voice like Jessie J and a soul like Katy Perry. The London-bred songstress is fun, talented and sweet to the core. We’re rooting for you Rita! Get to know the singer that’s endorsed by music’s biggest power couple–Beyonce and Jay-Z.

“Roc The Life”

“Becoming Rita Ora”

3 Reasons To Know Roc Nation’s Newest Artist Rita Ora

3 Reasons Rihanna Needs To Sit Down

Jay-Z’s Newest Protege Wants To “Roc The Life” [Video]  was originally published on hellobeautiful.com